Business Details
42 Years
experience
Trusted Accounting & Tax Services for McDonald's Franchisees
Since 1984, Frs Cpa has been committed to delivering high-quality accounting, tax, and advisory services grounded in ethical practices and technical excellence. Our firm prioritizes personalized client relationships, supported by a team of CPAs with over 100 years of combined experience. We invest in continuous professional development and cutting-edge technology to ensure accurate, timely financial solutions tailored to individual and business needs.Specializing in services for McDonald's franchisees, private companies, and individuals, we emphasize proactive tax planning, business valuations, and audit expertise. Our dedication to client success is reflected in long-term partnerships and testimonials highlighting our reliability, strategic insights, and unwavering focus on minimizing tax liabilities while maximizing growth opportunities.
Services
Accounting
Audit
Business Consulting
Business Valuations
Tax Services
Sales Tax Compliance
Estate & Trust Advisory
Litigation Support
Details
- Year established: 1984
Highlights and features
- 40+ years of experience serving McDonald's franchisees and private businesses.
- Specialized accounting solutions tailored to franchise operations and tax compliance.
- Personalized service with direct access to experienced CPA partners.
- Proactive tax planning to minimize liabilities and optimize financial outcomes.
- Proven expertise in business valuations and audit support for franchisees.
What people say
Expertise in McDonald's franchise accounting
Proactive tax planning
Personalized service
Reliable and trustworthy
Helped achieve business goals
Services
Accounting
Frs Cpa delivers comprehensive accounting services including financial statement preparation, payroll processing, and general ledger management. Our team ensures accurate, timely reporting to support business decision-making. Services are tailored for McDonald's franchisees, private companies, and individuals seeking reliable financial management solutions.
Business Valuations
We provide objective business valuations for mergers, acquisitions, estate planning, or legal proceedings. Our CPAs analyze financial data and market conditions to determine fair business worth, supporting informed strategic decisions for franchise and private business owners.
Tax Services
Our tax experts offer year-round planning and compliance services to minimize liabilities for individuals and corporations. This includes federal/state filings, audit representation, and strategic advice tailored to franchise operations and high-net-worth clients.
Audit Services
Frs Cpa conducts financial statement audits and internal control assessments with a focus on accuracy and regulatory compliance. We serve private companies and nonprofits, providing assurance through rigorous examination of accounting systems and operational processes.
Business Consulting
Our consultants assist with software selection, succession planning, and operational efficiency improvements. We help businesses identify growth opportunities and implement strategies aligned with long-term financial goals and industry best practices.
People
Martha W. Ford
Firm Shareholder
CPA with expertise in taxation and client advisory services. Leads Frs Cpa's tax practice while managing relationships with legal firms, medical practices, and franchise clients. Advocate for community engagement and team development.
Joan M. Gibbons
Firm Shareholder
Specializes in McDonald's franchise accounting, business valuations, and tax planning. Active in franchise advisory networks and supports Ronald McDonald House charities through firm initiatives.
Ana M. Herron
Firm Shareholder
Focuses on franchise accounting, sales tax compliance, and business strategy. Oversees internal operations and human resources while serving franchise and private business clients across industries.
Paul Horowitz
Managing Partner
Leads assurance practice and technology initiatives. Expert in nonprofit audits and retirement plan services. Combines technical leadership with community involvement through Tampa Bay nonprofit boards.
Questions
What accounting services does FRSCPA offer for McDonald's franchisees?
FRSCPA provides monthly financial reporting, P&L statements, accrual accounting, and electronic transmission of financials to McDonald's Corporation for franchisees.
How does FRSCPA support business valuations?
Our team conducts objective business valuations for mergers, sales, estate planning, or divorce proceedings using financial analysis and industry expertise.
What tax planning services are available?
We offer proactive tax planning, including year-end projections, penalty prevention, and strategies to minimize tax liabilities for individuals and businesses.
Do you serve clients outside Florida?
Yes, we serve clients nationwide, with primary focus on McDonald's franchisees in the Southeastern U.S. and offices in Florida and North Carolina.
What sets FRSCPA apart from other accounting firms?
Our specialized experience with McDonald's franchise accounting, 40+ years of industry expertise, and personalized CPA-led service differentiate us.
