At GSW Financial Partners, we believe that our clients' success is our success. Founded on the philosophy that our clients' success is our success, our goal is to provide attentive and value-oriented bookkeeping and accounting services to small and mid-size business owners. With a strong commitment to ethics and integrity, we take care of the details in managing your books so you can focus on improving your products and services.
Our Core Values
At GSW Financial Partners, we believe that our core values are essential to our success. These values include:
- Integrity: We work with clients who share our ethical standards, and we retain a high level of confidence and trust through our commitment to honesty and integrity.
- Excellence: We seek highly qualified and knowledgeable partners to service your bookkeeping and accounting needs.
- Efficiency: We establish bookkeeping processes that help you operate more efficiently, involving thorough analysis of how your business is performing.
- Service: We consistently meet and often exceed our clients' expectations with a professional and yet personal approach to client service designed to help business owners achieve their goals.
- Value: We create high value for our clients at a reasonable price by following through on our core values of integrity, excellence, efficiency, and service.
Our Team
GSW Financial Partners was founded by Gabriella Sande Waterman, who has a passion for helping small and mid-size businesses thrive in today's challenging and competitive business climate. Gabriella's specialty is creating efficient bookkeeping and accounting processes. With a strong background in accounting and bookkeeping, she has honed her skills working in various industries, including legal, consulting, and insurance firms.
Our Services
At GSW Financial Partners, we provide high-value bookkeeping services at an affordable cost comparable to services available in a CPA or business management firm. Our team of highly qualified bookkeepers is dedicated to providing customized bookkeeping services to meet the unique needs of your business. Our services include:
- Basic bookkeeping, including bank, merchant account, and credit card reconciliations
- Recording payments, deposits, and expenses
- Managing your invoicing and bill paying
- Customizing your payroll process
- Preparing reports for worker's compensation, sales taxes, property taxes, and city license/taxes
- Producing summary and overview analyses of financial statements and preparing budgets
Why Choose Us
At GSW Financial Partners, we stand out from the rest due to our:
- Experienced team of bookkeepers
- Customized approach to bookkeeping services
- Commitment to integrity, excellence, efficiency, and service
- Competitive pricing comparable to services available in a CPA or business management firm
- Ability to provide seamless relationships with your CPA or business advisors

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