Who We Are
Watson, Cooke & Jones, P.A. is a leading accounting and tax firm in Smithfield, NC. We combine expertise, experience, and a team mentality to provide personalized financial guidance to individuals and businesses. Founded on integrity and a deep understanding of our clients' needs, we strive to empower them to achieve financial success.
Our Mission
Our mission is to empower our clients to achieve financial viability in the present while planning for the future. We achieve this through:
- Open communication to understand clients' needs and aspirations
- Comprehensive research and sound analysis
- Tailored solutions and proactive guidance
- Constant communication and transparency throughout the process
Our Approach
We take a personalized approach to understand each client's unique situation and goals. Whether you need basic tax management or more complex financial planning, we tailor our services to your specific needs. Our team of seasoned professionals will work closely with you to:
- Optimize your taxes: Minimize your tax burden, maximize deductions and credits, and ensure compliance with all tax regulations.
- Strengthen your financial health: Develop and implement financial plans to achieve your financial goals, including retirement planning, estate planning, and insurance reviews.
- Simplify your accounting: We can handle all your bookkeeping needs, offering reliable and efficient accounting services to keep your business finances in order.
Our Expertise
Our diverse team of professionals offers expertise in a wide range of areas, including:
- Tax Services: Individual and business tax preparation, tax planning and compliance, tax controversy resolution
- Accounting Services: Bookkeeping, financial statement preparation, payroll services, and forensic accounting
- Financial Planning: Retirement planning, estate planning, insurance reviews, and financial goal setting
- Business Consulting: Business valuation, mergers and acquisitions, business turnaround consulting, and operational efficiency assessments
Our Commitment
Our commitment to our clients is unwavering. We are dedicated to:
- Providing personalized attention and responsive communication
- Maintaining open and honest communication throughout the engagement
- Delivering timely and accurate results
- Building lasting relationships with our clients through exceptional service and commitment
Contact Us Today
Contact Watson, Cooke & Jones, P.A. today to schedule a free consultation and learn how we can help you achieve your financial goals.

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