Business Details
19 Years
experience
Trusted Accounting Services in San Diego, CA
Araceli C Rivera, CPA is a full-service accounting, tax planning, and business advisory firm dedicated to empowering small businesses in San Diego County. Founded in 2007 by Araceli C. Rivera, a certified public accountant with over two decades of experience, the firm combines expertise from top national accounting firms and corporate financial leadership. We specialize in delivering tailored solutions for tax reduction, financial management, and business growth, serving clients in both English and Spanish. Our services include outsourced CFO support, QuickBooks consulting, new business advisory, and medical practice accounting. With a focus on accuracy and proactive planning, we help clients save time, minimize tax liabilities, and maintain compliance.Our teams deep local market knowledge and commitment to personalized service ensure businesses receive strategic financial guidance aligned with their unique needs. We prioritize transparency, reliability, and long-term partnerships, offering in-person consultations to address specific client challenges. By leveraging industry-leading tools and staying current with evolving tax laws, we provide actionable insights that drive profitability and operational efficiency. Our mission is to simplify complex financial processes, allowing business owners to focus on growth while we handle their accounting and compliance requirements.
Services
Small Business Accounting
Tax Preparation
QuickBooks Support
New Business Advisory
Outsourced CFO
Details
- Year established: 2007
Highlights and features
- We offer over 20 years of combined experience in accounting and tax services.
- Our team provides bilingual support in English and Spanish for client convenience.
- We specialize in industry-specific solutions for medical practices and new businesses.
- Our proactive tax planning strategies help minimize your total tax burden.
- We deliver personalized QuickBooks consulting and outsourced CFO services.
Services
Small Business Accounting
We provide comprehensive accounting and bookkeeping services tailored to small businesses. Our solutions include financial statement preparation, cash flow management, and IRS representation. By maintaining accurate records and streamlining processes, we help businesses save time and focus on growth while ensuring compliance with tax regulations.
Tax Planning
Our proactive tax planning services identify opportunities to minimize tax liabilities throughout the year. We stay updated on changing tax laws to ensure compliance while maximizing savings for individuals and businesses. This includes strategic year-round planning and preparation of federal, state, and local tax returns.
QuickBooks Consulting
We offer QuickBooks setup, training, and ongoing support to optimize financial management. Our services ensure proper configuration of accounting systems, streamline tax preparation, and provide stable financial data tracking for small businesses using QuickBooks software.
New Business Advisory
We assist new businesses with entity selection, business plan development, and tax strategy implementation. Our advisory services help entrepreneurs establish accounting systems, obtain financing, and structure their operations for profitability from inception.
Medical Practice Accounting
Specialized accounting services for healthcare professionals including doctors, dentists, and veterinarians. We offer practice valuation, cash flow analysis, and outsourced bookkeeping to reduce administrative burdens and improve financial efficiency for medical practices.
People
Araceli C. Rivera
Certified Public Accountant
Araceli C. Rivera founded her San Diego CPA firm in 2007 after working with top national accounting firms and serving as a controller for an architectural firm. She holds a bachelor's degree in Business Administration from Columbus State University and is a member of the American Institute of CPAs.
Questions
What accounting services do you offer for small businesses?
We provide full accounting and bookkeeping services including financial statements, cash flow management, IRS representation, and QuickBooks support tailored to small businesses.
Do you offer tax planning services throughout the year?
Yes, we provide year-round tax planning to identify savings opportunities and prepare all federal, state, and local tax returns for individuals and businesses.
Can you help new businesses with setup and planning?
We assist new businesses with entity selection, business plan development, tax strategy implementation, and accounting system setup to ensure profitable operations from inception.
Do you provide services in languages other than English?
Yes, we offer accounting, tax, and financial services in both English and Spanish to better serve our San Diego County clients.
What QuickBooks support services are available?
We offer QuickBooks setup, training, chart of accounts configuration, credit card processing setup, and ongoing maintenance to optimize your accounting software.
Do you specialize in any specific industries?
We specialize in accounting services for medical practices, including doctors, dentists, and veterinarians, offering tailored financial management and tax solutions.
