Business Details
25 Years
experience
Trusted Accounting Partners in Atlanta
Founded in 2001, APN Group has evolved into a trusted partner for small and medium-sized businesses seeking expert financial guidance. Under CEO Ginger Mathews' leadership since 2012, we've expanded our offerings to include comprehensive CFO, accounting, and system design services. Our team combines decades of industry experience with cutting-edge tools to deliver customized financial solutions. We specialize in transforming complex accounting challenges into streamlined operations that drive business growth. Our FINACA alliance connects us with a nationwide network of finance professionals, enhancing our service capabilities.We maintain a balanced approach that prioritizes both business success and personal well-being. Our practical methodology focuses on solving real-world financial challenges through collaboration and innovation. We serve as strategic partners, providing data-driven insights that inform critical business decisions. Our commitment to excellence extends beyond financial metrics to include meaningful client relationships. With offices in Atlanta, we continue to grow while maintaining our core mission of helping businesses thrive.
Services
CFO Services
Controller & Accounting
Special Projects
System Design
CPA Support
Details
- Year established: 2001
Highlights and features
- We offer 20+ years of specialized accounting expertise
- Our team provides customized financial solutions tailored to your business
- We combine industry best practices with innovative technology
- Our FINACA alliance gives access to nationwide accounting resources
- We maintain transparent communication throughout all engagements
Services
CFO Services
Our fractional CFO services provide strategic financial leadership tailored to your business needs. We deliver data-driven insights for key decision-making, cash flow forecasting, and growth planning. Our experts develop customized financial strategies that align with your business objectives while maintaining compliance with industry standards.
Controller & Accounting
Comprehensive accounting and controller services ensure accurate financial reporting and regulatory compliance. Our team manages month-end closes, financial statements, and tax preparations while implementing efficient accounting processes. We provide both full-service and supplemental support options for businesses of all sizes.
System Design
We design and implement customized financial systems that optimize your business operations. Our experts evaluate existing processes, recommend appropriate software solutions, and ensure seamless integration with your current infrastructure. This includes QuickBooks, Xero, and other major accounting platforms.
Special Projects
Our team handles complex financial challenges including system conversions, audit preparation, and process reengineering. We provide specialized support for business expansions, compliance changes, and strategic financial initiatives. Our consultants deliver tailored solutions for unique accounting challenges.
CPA Support
We collaborate with CPA firms to ensure accurate financial reporting and tax compliance. Our services include audit preparation, financial statement organization, and tax documentation support. We streamline the process for year-end tax filings and regulatory compliance.
People
Whit Ryan
CEO and Owner
Specializes in strategic financial decisions and team building for growing businesses. Leads APN Group's mission to deliver comprehensive accounting solutions that empower business growth through data-driven insights and scalable processes.
Ginger Mathews
Founder
Established APN Group in 2001 and expanded CFO services in 2012. Focuses on transforming accounting challenges into growth opportunities through innovative financial strategies and industry expertise.
Heather Alfonso
Senior Controller
Manages complex accounting operations with expertise in financial reporting and process optimization. Provides strategic guidance to ensure accurate financial management and regulatory compliance for client businesses.
Kristy Baldwin
Controller
Specializes in financial systems implementation and process improvement. Helps businesses streamline accounting operations through technology integration and customized reporting solutions.
Teresa Crawford Andrews
Senior Controller
Brings extensive experience in financial management and audit preparation. Focuses on delivering accurate reporting and strategic financial guidance to support business growth and compliance.
Questions
What accounting services does APN Group offer?
We provide CFO services, controller support, system design, special project consulting, and CPA collaboration for financial reporting and tax needs.
How does APN Group customize financial solutions?
We adapt our services to each client's unique needs through personalized assessments and tailored implementation plans that align with business objectives.
Do you work with businesses outside Atlanta?
While based in Atlanta, our outsourced model allows us to serve clients nationwide through virtual collaboration and FINACA alliance resources.
What industries do you specialize in?
We work with diverse sectors including nonprofits, startups, and established businesses requiring specialized financial management and reporting solutions.
How do you handle special accounting projects?
Our team addresses unique challenges like system conversions, audit preparation, and process reengineering with customized strategies and expert execution.
