Heyward CPA

Business Details

16 Years

experience

Virtual CPA Services in Durham, NC

At Heyward CPA, we are dedicated to providing tailored accounting, tax, and consulting services to businesses and individuals in Durham, NC, and beyond. Our virtual CPA firm was founded in 2010 with a mission to empower small business owners through expert financial guidance. With decades of combined experience, our team understands the complexities of running a business, combining technical accounting expertise with real-world entrepreneurial insights. We prioritize listening to our clients, building lasting relationships rooted in trust, and delivering actionable strategies to reduce tax liabilities and optimize growth. Our services span outsourced accounting, payroll processing, cloud software support, and strategic consulting, all designed to streamline operations and enhance profitability.

As a firm led by Certified Public Accountants and seasoned business advisors, we bring a unique blend of technical rigor and practical business acumen to every engagement. Our commitment to excellence is reflected in our client-centric approach, where personalized service meets professional expertise. Whether you are launching a new business or seeking to scale an existing operation, Heyward CPA provides the financial leadership and industry-specific knowledge to help you succeed. We adhere to the highest standards of integrity and professionalism, ensuring transparency, compliance, and ethical practices in all our client interactions.

Services

Small Business Accounting Tax Preparation Payroll Services Cloud Accounting New Business Advisory IRS Problem Resolution Financial Consulting Outsourced CFO Bookkeeping Business Consulting

Details

Year established: 2010

Highlights and features

We offer tailored financial strategies for small businesses with decades of combined CPA and entrepreneurial experience.
Our virtual services provide scalable solutions without the overhead of in-house bookkeeping.
We specialize in industry-specific accounting for law firms, medical practices, and non-profits.
We deliver free initial consultations to address your unique financial needs and goals.
Our team combines technical accounting expertise with hands-on business management experience.

Website

Update Listing

Services

Small Business Accounting

We provide comprehensive accounting and bookkeeping services tailored to small businesses. Our team ensures accurate financial reporting, cash flow management, and streamlined operations through scalable solutions. By outsourcing to Heyward CPA, business owners can focus on growth while we handle budgeting, financial statements, and compliance. This service is ideal for companies seeking to reduce overhead costs and improve financial transparency.

Tax Preparation

Our CPA-led tax preparation services cater to individuals and businesses, offering year-round planning to minimize liabilities. We handle annual filings, IRS problem resolution, and strategic tax advice to maximize refunds and reduce burdens. With expertise in federal and state regulations, we ensure compliance while optimizing your financial position. This service is essential for clients seeking to avoid penalties and leverage tax-saving opportunities.

Payroll Services

We streamline payroll processing for businesses of all sizes, managing direct deposits, tax filings, and employee payments. Our service includes W-2/W-3 preparation, unemployment claims, and compliance with federal and state regulations. By outsourcing payroll to Heyward CPA, clients save time, reduce errors, and ensure timely payments. This service is perfect for businesses struggling with complex payroll requirements.

Cloud Accounting

We specialize in setting up and managing cloud accounting software like Xero and QuickBooks. Our consultants provide data cleanup, staff training, and workflow optimization to enhance efficiency. This service helps businesses transition to digital systems or improve existing ones, ensuring real-time financial tracking and reporting. Ideal for companies adopting modern accounting tools for better accuracy and collaboration.

New Business Advisory

We guide entrepreneurs through business formation, entity selection, and financial planning. Our advisory services include budgeting, business plan development, and cloud system setup for new ventures. By addressing tax and operational strategies early, we help startups avoid costly mistakes and build a solid financial foundation. This service is critical for new business owners seeking expert guidance to launch successfully.

People

James E. Heyward

Principal Associate

James E. Heyward founded Heyward CPA after a career spanning entrepreneurship and public accounting. He combines CPA expertise with hands-on business experience to advise small businesses on financial and operational strategies. His background includes launching a music and marketing company before transitioning to accounting. James is committed to empowering entrepreneurs through tailored advisory services.

Oscar Heyward

Founding Associate

Oscar Heyward brings 40 years of accounting and consulting experience to Heyward CPA. He previously worked at Arthur Andersen and served as Controller for multiple firms. Now an adjunct professor, Oscar specializes in advising small businesses and nonprofits on financial management and growth strategies. His expertise spans asset management and tax consulting.

Tanya D. Ayscue

Operations Manager

Dr. Tanya D. Ayscue oversees business operations and administrative functions at Heyward CPA. With over 25 years of leadership experience, she ensures efficient firm operations and client service delivery. Her background includes roles in quality management and executive support. Tanya holds a doctorate in leadership studies and an MBA.

Nicole R. Cooper

Senior Associate

Nicole R. Cooper specializes in financial statement analysis and tax preparation at Heyward CPA. She brings 23 years of corporate accounting experience across healthcare, retail, and telecommunications. Nicole also runs her own accounting consultancy, offering services to small businesses and nonprofits. Her expertise includes cash management and collections.

Kory Franklin

Director of Business Development

Kory Franklin leads business development and growth strategies at Heyward CPA. With 20+ years in sales and financial analysis, he connects clients with solutions to scale their businesses. He also co-hosts the Financial Flipside podcast and runs BizTherapy, a coaching program for entrepreneurs. Kory focuses on data-driven business growth.

Questions

What accounting services do you offer for small businesses?

We provide outsourced bookkeeping, financial reporting, payroll processing, tax planning, and cloud software support tailored to small businesses.

Do you offer free consultations?

Yes, we provide a free initial consultation to discuss your accounting needs and recommend personalized solutions.

Can you help with IRS tax problems?

Yes, we resolve IRS issues like back taxes, liens, and wage garnishments through strategic negotiations and compliance solutions.

What industries do you specialize in?

We work with law firms, medical practices, daycares, mobile DJs, non-profits, and other small businesses across diverse sectors.

Do you support cloud accounting software?

Yes, we assist with Xero, QuickBooks Online, and FreshBooks, including setup, data cleanup, and staff training.