Business Details
35 Years
experience
Expert Accounting & Tax Services in Nebraska
Cruise & Associates has been a trusted partner in accounting, tax, and financial services for over 30 years. Founded in 1991 by Robert F. Cruise, our firm serves clients across Nebraska with a focus on personalized solutions tailored to individual and business needs. Our team of certified professionals combines decades of experience with a commitment to education, ensuring clients understand their financial landscape. We specialize in tax preparation, bookkeeping, payroll, wealth management, and business advisory services, emphasizing transparency, accuracy, and proactive planning. With offices in Albion, Columbus, Grand Island, Lincoln, Norfolk, Omaha, and Wayne, we prioritize local expertise and accessibility.Our dedication to client relationships is reflected in our one-on-one consultations, responsive communication, and customized strategies. We pride ourselves on staying ahead of evolving tax laws and financial trends to deliver reliable, forward-thinking advice. Recognized for our integrity and client-centric approach, we aim to simplify complex financial processes while maximizing savings and efficiency. Our long-standing reputation is built on trust, demonstrated by clients who return year after year and refer us to their peers.
Services
Tax Preparation
Bookkeeping
Payroll Services
Wealth Management
Estate Planning
Details
- Year established: 1991
Highlights and features
- Over 30 years of experience in accounting and tax services across Nebraska.
- Personalized one-on-one consultations with dedicated professionals.
- Proven expertise in reducing tax liabilities and optimizing financial strategies.
- Responsive team available to address urgent client needs promptly.
- Customized solutions for businesses and individuals, avoiding one-size-fits-all approaches.
What people say
Excellent service
Knowledgeable staff
Responsive team
Personalized approach
Trustworthy advisors
Services
Tax Preparation
Our tax preparation services ensure accurate and strategic filing for individuals and businesses. We specialize in identifying deductions and credits to minimize liabilities while complying with federal, state, and local regulations. With personalized consultations, we address unique financial situations, offering clarity on complex tax matters. Clients benefit from our expertise in multi-state filings and experience across industries like real estate, healthcare, and hospitality.
Bookkeeping
We provide cost-effective bookkeeping solutions to maintain precise financial records. Our team manages accounts payable/receivable, payroll processing, and software support, freeing clients to focus on operations. Services include QuickBooks consulting and customized reporting to track cash flow, expenses, and profitability. Our approach ensures organized records for audits, tax filings, and business decision-making.
Wealth Management
Our wealth management services create tailored strategies for long-term financial goals. We integrate tax-efficient planning, investment guidance, and estate considerations to build sustainable wealth. Clients receive ongoing advice to adapt to life changes, market shifts, and regulatory updates. Services cater to individuals, families, and business owners seeking holistic financial security.
Estate Planning
We assist in crafting estate plans to protect assets and ensure legacy intentions are met. Expertise includes wills, trusts, power of attorney, and tax-efficient distribution strategies. Our team guides executors through probate and trust administration, ensuring compliance with legal requirements. We emphasize minimizing tax burdens and avoiding family disputes through clear, actionable plans.
Payroll Services
Our payroll services handle tax filings, wage calculations, and compliance with federal and state regulations. We process payments, manage year-end reporting, and offer multi-state payroll support. Clients avoid penalties through accurate withholding and timely submissions. The service includes year-round support for audits, new hire reporting, and integration with accounting systems.
People
Robert F. Cruise
President
Founder of Cruise & Associates since 1991, Robert holds an Enrolled Agent license and specializes in tax representation. He combines entrepreneurial experience with financial advisory expertise, managing investments and real estate ventures. Active in community and professional circles, he prioritizes client education and personalized service.
Diane D. Davies
Accountant
A CPA with over 40 years of experience, Diane joined Cruise & Associates after merging her tax practice. She focuses on individual and business tax preparation, leveraging her background in agricultural and small business accounting. Active in local governance, she brings precision and community insight to client service.
Sharise Engel
Accountant
With 40+ years in accounting, Sharise offers expertise in tax and financial planning. Her background includes property management and agricultural enterprises, providing practical insights for diverse clients. She emphasizes clear communication and tailored solutions for individuals and businesses.
Josiah Jac Clements
Accountant
A University of Nebraska graduate pursuing CPA certification, Josiah specializes in business tax services. He combines academic rigor with hands-on experience in financial reporting and compliance. His approach balances technical accuracy with client-friendly explanations, supporting growth-oriented businesses.
Andrew Anderson
Financial Services
Andrew leads financial advisory services with certifications in retirement and investment planning. He integrates tax strategies with wealth management, serving clients through Grove Point Investments. His background in construction accounting adds industry-specific depth to client consultations.
Questions
What services does Cruise & Associates offer?
We provide tax preparation, bookkeeping, payroll, wealth management, estate planning, and business advisory services for individuals and businesses.
Do I work with the same accountant year-round?
Yes, clients are assigned a dedicated accountant for consistent, personalized service and deeper understanding of their financial needs.
How do you ensure tax savings for clients?
Through one-on-one consultations, we identify deductions, credits, and planning opportunities tailored to your unique situation.
Are your fees transparent?
We offer fixed-fee pricing with upfront quotes, avoiding hourly billing surprises and ensuring cost predictability.
Can you assist with multi-state tax filings?
Yes, our team has expertise in multi-state nexus and filings for businesses operating across state lines.
