Business Details
26 Years
experience
Trusted Accounting & Business Services in Birmingham, AL
At Profitability Squared, we are committed to delivering value-driven accounting and business advisory services that empower individuals and small businesses to achieve their financial goals. With over 30 years of combined experience in public accounting, our team specializes in crafting tailored solutions that align with your unique objectives. We prioritize integrity, innovation, and transparency in every client relationship, ensuring clarity and trust in all our interactions. Our expertise spans tax planning, business strategy, payroll management, and sales tax compliance, allowing clients to focus on growth while we handle complex financial matters. By staying current with evolving tax regulations, we provide proactive guidance to help you navigate challenges and seize opportunities.Our dedication to personalized service is reflected in our flexible engagement models, whether you require comprehensive bookkeeping or strategic tax advice. As a Birmingham-based firm serving local businesses since the early 2000s, we combine deep regional knowledge with industry-wide best practices. Our team of certified professionals brings technical excellence and practical insights to every client interaction, ensuring accurate financial reporting and actionable recommendations. We measure success through the long-term prosperity of our clients, demonstrated by our track record of sustained partnerships and referrals. By maintaining open communication channels and prioritizing client education, we foster financial confidence and sustainable business growth.
Services
Accounting & Bookkeeping
Tax Planning
Business Planning
Payroll Services
Sales Tax Compliance
Details
- Year established: 2000
Highlights and features
- We offer 30+ years of combined public accounting experience with local expertise
- Our team maintains active relationships with taxing authorities for accurate compliance
- We provide customized financial solutions tailored to business size and industry
- Our proactive tax planning strategies maximize client profitability and compliance
- We deliver hands-on payroll and sales tax management with monthly accuracy guarantees
Services
Accounting & Bookkeeping
We provide comprehensive accounting solutions including bank reconciliations, general ledger management, and financial statement preparation. Our services ensure accurate tracking of income, expenses, and cash flow to support informed business decisions. With tailored service plans, we adapt to your specific business needs while maintaining GAAP compliance.
Tax Planning
Our tax planning services optimize financial outcomes through strategic preparation and compliance. We analyze your unique situation to identify tax-saving opportunities while ensuring adherence to federal and state regulations. From individual returns to complex business structures, we deliver research-backed solutions that maximize refunds and minimize liabilities.
Business Planning
We assist entrepreneurs with entity selection, business plan development, and financial forecasting. Our expertise extends to business valuations for succession planning or sales transactions. By combining industry knowledge with practical insights, we help establish solid foundations for new ventures and strategic growth initiatives.
Payroll Services
Our payroll solutions handle employee compensation, tax withholdings, and regulatory filings with precision. We ensure timely payments and compliance with federal/state requirements, reducing administrative burdens. From payroll processing to year-end reporting, we maintain accuracy in all wage-related obligations.
Sales Tax Compliance
We manage monthly sales tax returns with accuracy and timeliness, ensuring compliance with state requirements. Our expertise reduces administrative workload while minimizing audit risks. By maintaining detailed records and filing deadlines, we help businesses avoid penalties and maintain good standing with tax authorities.
People
Haley Finlay Hammond
CEO / Staff Accountant
Haley leads Profitability Squared with over 15 years of public accounting experience. She specializes in strategic financial planning and oversees all client engagements while maintaining active CPA licensure.
Jennie Boswell
CAO / Senior Accountant
Jennie serves as Chief Accounting Officer with expertise in tax compliance and business advisory services. Her 18-year career includes complex return preparation and financial statement analysis for diverse industries.
Ashton Mize
Payroll & Sales Tax Supervisor
Ashton manages payroll processing and sales tax compliance with precision. He ensures timely filings and accurate tax calculations across multiple jurisdictions while maintaining strong client communication.
Rachael Hughes
Sales Tax Specialist
Rachael focuses on sales tax compliance with expertise in state-specific regulations. She processes monthly returns and maintains detailed records to ensure complete audit readiness for all clients.
Garland Morlier
Bookkeeper
Garland handles day-to-day bookkeeping tasks including bank reconciliations and general ledger maintenance. His attention to detail ensures accurate financial reporting for small businesses across various sectors.
Questions
What accounting services do you offer for small businesses?
We provide full-cycle accounting including bookkeeping, financial statements, payroll processing, and sales tax compliance tailored to small business needs.
Do you handle both business and individual tax planning?
Yes, we offer comprehensive tax services for both businesses and individuals, including strategic planning and compliance with federal/state regulations.
How do you stay updated with changing tax laws?
Our team maintains active CPA certifications and participates in continuing education to ensure compliance with the latest tax code changes.
Can you help with starting a new business?
We assist with entity selection, business plan development, and financial forecasting to establish strong foundations for new ventures.
What areas do you serve?
We primarily serve Birmingham, AL and surrounding areas with both in-person and virtual accounting solutions.
How do you ensure payroll accuracy?
Our payroll specialists verify calculations, maintain compliance with labor laws, and guarantee timely tax deposits and filings for all clients.
