Profitability Squared

At Profitability Squared, Inc., our mission is to provide exceptional service and expertise to individuals and small businesses, helping them navigate the complex world of tax and finance. With over 50 years of combined experience in the public accounting arena, our team of experts is dedicated to understanding the unique needs of each client and providing personalized solutions to guide them toward success.

Our Story

Established in the early 2000s, Profitability Squared, Inc. has a long history of providing top-notch accounting and bookkeeping services to businesses and individuals in the Birmingham, AL area. Our team is passionate about staying up-to-date with the latest tax guidelines and laws, ensuring that our clients have the best possible chance of achieving their financial goals.

Our Services

We offer a wide range of services designed to meet the unique needs of our clients. These include:

• Accounting & Bookkeeping: Accurate and insightful financial information is the backbone of any successful business. Our team of experts can assist with bank reconciliations, general ledger management, income and expense statements, and balance sheets.

• Tax Planning: Whether you're a business or individual, tax planning is crucial for achieving financial security. Our team can guide you through a full range of tax planning and preparation strategies to help you capitalize on opportunities and minimize liabilities.

• Business Planning: From entity setup to business valuations, we can help you achieve your business goals. Whether you're looking to start a new business or retire and sell your company, our expertise can guide you every step of the way.

• Payroll: Managing payroll taxes and employee compensation can be time-consuming and demanding. Leave it to us; we'll handle all aspects of payroll, so you can focus on what matters most.

• Sales Tax: Accurate and timely sales tax returns can be a significant burden, taking away from time that could be better spent on core business activities. Our team will ensure that returns are filed on time and accurately every month.

Our Team

Our team of experts is the heart and soul of Profitability Squared, Inc. Our team members are dedicated, knowledgeable, and passionate about helping businesses and individuals achieve their financial goals. Meet some of our key team members:

• Haley Finlay, Executive Director: With years of experience in public accounting, Haley leads our team with expertise and passion.
• Jennie Creel, Senior Accountant/ Administrative Director: Jennie is our go-to expert for all accounting needs, from bank reconciliations to financial statements.
• Ashton Mize, Payroll and Sales Tax Supervisor/ Internal Billing Coordinator: Ashton ensures seamless payroll and sales tax management, keeping our clients' financial records in order.

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