Business Details
13 Years
experience
Trusted Accounting & Tax Services for Business Growth
Gold Standard Tax & Accounting was founded over 11 years ago with a clear mission: to empower business owners through exceptional financial services. Our team brings over 160 years of combined experience, offering tailored solutions in tax preparation, bookkeeping, and payroll management. We understand the challenges of running a business, having navigated them ourselves as multi-business owners. Our approach combines technical expertise with personalized support, ensuring clients receive accurate, compliant services while saving time and reducing stress. We prioritize transparency, never outsourcing work overseas, and maintain secure, in-house operations across our California and New York offices.Our commitment extends beyond transactionswe build long-term partnerships, adapting our services as businesses grow from startups to established enterprises. With tiered packages designed for different business stages, we provide predictable pricing and comprehensive support, including specialized services like accountable plan setup, tax optimization, and HR consulting. Our dedication to quality is reflected in our client retention rate and the trust hundreds of businesses place in our expertise.
Services
Tax Services
Payroll Processing
Bookkeeping
Consulting
Business Accounting Packages
Details
- Year established: 2013
Highlights and features
- We solve financial confusion with all-inclusive tax, bookkeeping, and payroll packages
- Our team has 160+ years of combined experience supporting 37+ business industries
- We tailor solutions to your business stage with four scalable service packages
- We value your time with 24/7 secure online access and guaranteed response times
- Our in-house experts handle complex tax strategies like Augusta Rule rentals
What people say
Top-notch accounting services
Highly recommend
Proactive approach
Seamless communication
Saved thousands on taxes
Services
Tax Services
Our tax services combine technical expertise with strategic planning to ensure compliance while maximizing savings. Certified professionals handle business and individual tax returns, payroll tax filings, and complex strategies like Augusta Rule rentals. We provide personalized video walk-throughs of returns and proactive year-round tax planning to help clients avoid surprises and optimize financial outcomes.
Payroll Processing
We offer comprehensive payroll solutions integrated with HR support through ADP partnerships. Services include bi-weekly payroll processing, tax filings, labor law compliance, and employee onboarding. Our packages provide significant discounts on ADP services while ensuring accurate, timely payments and complete regulatory compliance for businesses with 1-10 employees.
Bookkeeping
Our bookkeeping services maintain accurate financial records using modern accounting software. We handle profit/loss statements, balance sheets, general ledgers, and transaction tracking up to 400 monthly entries. Real-time online access and regular financial reviews help business owners monitor performance and make informed decisions while maintaining complete audit readiness.
Consulting
Expert consulting services focus on business growth strategies and financial optimization. We provide actionable recommendations on accountable plans, home office deductions, tax-efficient structures, and scalable financial systems. Packages include dedicated consultation hours with experienced tax professionals to address specific business challenges and long-term planning needs.
Business Accounting Packages
Tiered accounting packages cater to businesses at different growth stages. Copper supports startups with basic needs, Bronze adds payroll for growing businesses, Silver includes comprehensive financial management, and Gold offers premium services with VIP support. All packages feature predictable pricing, exclusive software access, and dedicated team support for complete financial management.
People
Rachel Rubin
Founder & Accountant
With 18+ years of accounting experience and multiple business ownerships, Rachel leads with expertise in tax strategy and business consulting while overseeing client relationships and firm operations.
Stephanie Roberts
Staff Accountant
Over 18 years of bookkeeping experience, Stephanie manages office operations, oversees payroll processing, and serves as primary client liaison while maintaining quality control across accounting services.
Caleb Barraza
Accountant
Enrolled Agent candidate specializing in tax preparation and bookkeeping, Caleb provides technical expertise while assisting with client compliance and financial reporting requirements.
Caryn Millen
Accountant
Enrolled Agent with accounting degree, Caryn focuses on tax return preparation, document review, and training new preparers while maintaining strict compliance with regulatory standards.
Alexis Gerber
Bookkeeper
Detail-oriented bookkeeper supporting financial documentation processes, Alexis assists with data processing and preparation workflows while maintaining accurate client financial records.
Questions
What is an accountable plan and why do I need one?
An accountable plan reimburses employees for work-related expenses tax-free when meeting IRS requirements for documentation and expense verification.
How does the Augusta Rule benefit homeowners?
The Augusta Rule lets homeowners rent their primary residence for 14 days or less annually without reporting income while deducting rental expenses.
Can I pay my children from my S-Corp?
Yes, paying children reasonable wages for legitimate work provides tax benefits through income shifting and FICA tax exemptions for minors under 18.
What qualifies as deductible business clothing?
Clothing must be required for work, protective/distinctive, and unsuitable for personal use to qualify as a tax deduction.
How should S-Corp officers determine reasonable salary?
Salary should reflect industry standards, business profitability, hours worked, and IRS guidelines to avoid reclassification of distributions as wages.
What travel expenses are deductible?
Business travel expenses are deductible when primarily for work, including transportation, lodging, meals (50%), and incidental expenses with proper documentation.
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