Selander & Associates

At Selander & Associates, we pride ourselves on our expertise in providing comprehensive accounting services to businesses and individuals in Jacksonville, Florida. With over 30 years of combined experience, our team of professionals is dedicated to delivering exceptional service, integrity, and confidentiality.

The Story of Our Founders

Our story begins with our founder, Guy Selander, Jr., a certified public accountant (CPA) with over 25 years of experience in handling complex accounting issues. Guy's unique approach to accounting stems from his background as a Jacksonville native, his experience as a CFO, and his involvement in various charitable boards. This personal touch allows him to understand the business owner's perspective and provide tailored solutions.

Lori Selander, our vice president and treasurer, brings a wealth of experience from her prior role at a Big Eight Accounting firm and as an Assistant Vice President for a trust company. Lori's expertise in accounting and her passion for the success of Selander & Associates drive her dedication to providing exceptional service.

Our Services

At Selander & Associates, we offer a comprehensive range of services designed to meet the unique needs of our clients. Our services include:

• Tax and Accounting: We provide proactive strategies to reduce your overall tax expense, ensuring accuracy, honesty, and timeliness while maximizing tax savings legally allowed.
• Small Business Consulting: We offer financial statement analysis to help you understand your business's financial story, providing recommendations and budget planning to ensure a successful start.
• IRS Representation: We navigate the complex rules of the IRS, serving as your intermediary and providing expert guidance.
• Fraud, Theft, and Forensic Accounting: We help prevent fraud by implementing policies and procedures, determine the extent of losses, and write procedures to reduce future losses.
• Trusteeships: Our expertise in trust accounting and management enables us to guide you through the complex process of trust administration.
• Financial Statements and Analysis: We create meaningful financial statements, providing an analysis of your business's strengths and weaknesses.
• Quickbooks Pro Advisors: We utilize Quickbooks to track transactions and provide guidance on setup and navigation.
• Cash Flow Analysis: We analyze cash flow to identify areas for improvement, enabling you to make informed decisions.
• Budget Creation and Analysis: We help create a budget tailored to your business goals, ensuring financial planning and strategy.

What Sets Us Apart

At Selander & Associates, we prioritize trust, integrity, and expertise. Our team of professionals is dedicated to providing personalized service, ensuring that every client receives the attention they deserve. Our goal is to help you achieve your financial goals, telling your unique story through accurate, timely, and tax-efficient accounting practices.

Get in Touch

For more information on our comprehensive services, please call us at (904) 240-1526. We look forward to discussing how we can help you write your next chapter.